I design calm, clear products people love to use.
I’m Ghada Samy — a senior product designer with 9+ years shipping digital products people actually enjoy using, across banking and an automotive ecosystem.
Clients I’ve worked with
Selected work
Banking, automotive and everything in between.
Bank Islam
Pay Bills for Bank Islam’s internet banking and mobile app: JomPAY, favourites and new bills
AM Online Bank
New user flow for the “Tabung Haji” feature
Alliance Bank
Improved the trade application submission process
Dealership Platform: NERV, Service Advisor and Sales Advisor
A desktop platform and two mobile apps for car dealership staff
Experience
Where I’ve worked.
UX Strategy & Product DesignerIndependent Consulting · Malaysia / USAJan 2023 – Present
Lead UI/UX and Product DesignerFPT Software (Client: Petronas) · MalaysiaNov 2023 – Apr 2025
Lead Product DesignerWhip Mobility · MalaysiaAug 2021 – Sep 2023
Sr. UI/UX DesignerAleph-Labs · MalaysiaJul 2020 – Jul 2021
Sr. UI/UX DesignerRecruitable · MalaysiaMar 2020 – May 2020
Sr. UI/UX DesignerAbundant Academy · MalaysiaDec 2018 – Jan 2020
Creative DesignerMOBE · MalaysiaAug 2017 – Oct 2018
Skills
What I bring.
UX Strategy & Human-Centred Design
8 skills- User research
- Journey mapping
- Prototyping
- Usability testing
- Design thinking
- Information architecture
- Accessibility testing
- Design systems
Client & Stakeholder Engagement
6 skills- Workshop facilitation
- Stakeholder alignment
- Executive presentations
- Storytelling
- Co-design
- Relationship management
Technology & Platforms
7 skills- Figma (Advanced)
- Adobe Creative Suite (Illustrator, Photoshop, Premiere)
- AI integration
- Miro
- Jira
- Confluence
- Hotjar